Maclean Water & Wine
B. Engineering (I.C.T. Software) & B. Industrial Design (3D Graphics)
How It Started…
This was a design project to build the brand and online presence for a new alcohol supplier. The business required a logo, business stationary and digital presence.
Skills Utilised
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- CSS/HTML
- WordPress
- Google Business
- Goggle Sheets Script
What I did
I designed the logo and print work using Adobe Suite (Indesign, illustrator & Photoshop) coordinating with local printers to deliver business cards, product portfolio postcards and marketing materials.
I established the domain name and splash page while integrating the email platform to initiate the businesses trade. I then built the brochure website ensuring the managers can add extra products to the portfolio as they arise.
Maclean Logo
Design and Development
Building a brand
Product cards
For distribution to restaurants, bars and stockists. Simple & informative. gives the reader simple sales points with room to write notes with strong brand presence.
Back
Website
Design, Development & Implementation
Design, Building and launch of company website. This is a brochure website design to focus on the product and grow with the business and its needs.
How Its Going
What I Learnt
I learnt the importance of maintaining solid business relationships. Working with individuals and businesses to build and establish a business opened me to an understanding of a huge amount of differing and sometimes conflicting ideas.
In the process of building the above materials I learnt to appreciate not everyone has the skills or understanding of the technical aspects of design or programming which in some cases takes time to build an understanding of the approaches being taken.
Maclean Water and Wine Now
MaClean Water and Wine are still trading and using all materials built in the running of their business. Through the challenging times of lockdown and COVID they have traded interstate to maintain their business. Their digital presence and print design has helped maintain these interstate ties.